It’s 2021, and SEO still holds the key for your brand’s organic exposure to the global audience. It’s been more than a year now since the beginning of this global pandemic. Lockdowns come and go like any other season of the year, and people have adapted quite impressively to the new way of living. Instead of going to the nearest store for groceries and other essential shopping, people are turning to ordering their needs online. The mantle of creating an effective SEO strategy rests on your shoulders now. Whether you do it by yourself or hire professional SEO services in Sydney, that’s up to you!
A brand that doesn’t indulge in this practice will only lose out to the competition. Because, let’s face it, every other company in your direct competition could have implemented an SEO strategy in 2021 already. Since the start of this pandemic, people have grown accustomed to their sedentary lives in front of their computers and smartphones. Many people scroll through social media platforms for their daily entertainment, whereas others flick products and services online. Over the last year or so, eCommerce websites have earned unprecedented revenues thanks to the massive changes in people’s lives. Companies that provide SEO services in Sydney have realised the importance of upgrading their existing SEO strategies or create an entirely new one from scratch if they don’t have one. An SEO strategy is basically a well-thought-out plan that encapsulates your company’s vision, goals and deliverables in the digital space. Without an SEO strategy in place, you cannot beat the competition. Let’s Begin! 1) Inspect Your Current SEO Performance Before making any new strategy for your brand enhancement and overall reach, assess the current position that you are in at the moment. You can’t simply create a new strategy without collecting any new data, can you? The first thing that you should do is generate detailed reports on your website’s SEO performance. Track all the things that are valuable and mark the things which are no longer needed. You will find dozens of online tools in which you can generate custom SEO reports for your client’s website. Companies that do SEO services in Sydney often use such tools to their advantage. If you conclude that your strategy isn’t working the way you intended it to be, then it’s time to make a new one. Never skip Google Analytics and its vast depth of insights that you can get for your website’s SEO performance. 2) Competitor Analysis Is Necessary You cannot go the distance if you don’t see what the rest of the competition is up to. That’s the fundamentals of any competitive market out there, and the same applies to SEO in 2021 as well. SEO services providers in Sydney like Zeal Digital always make sure that we do thorough research on your competitors before making any strategy for your SEO campaign. By doing the competitor analysis, you will see the stark difference between your existing not-so-successful strategy and their highly successful one. They have cracked the code, and there’s no reason why you can’t do the same. Again, for competitor market analysis, you can turn to SEO tools available online. Don’t just scratch the surface when you are out researching your competitors. You won’t get much benefit if you do research just for the sake of seeing what your competitors are doing. Instead, you need to narrow down what you are searching for and use these insights to make a positive impact on your website as well. Learn which factors are pushing them to the zenith of the SERP. You can mark their traffic sources, keyword ranking and backlinking profile as well. See if they have built a solid blog profile on their website or not. If they are the leaders in your niche, then most probably, they will have a well-managed blog section on their website. The most important part for you in this research would be to analyse their backlink profile. You can never afford to ignore this key SEO factor while creating a strategy for your own website. Why? Backlinks are a very vital component of how Google ranks credibility of the websites that it will place up on search. 3) Put A Marker On Your Marketing Goals Now you know what you should be doing better to achieve better SEO performance in 2021. But you can’t simply move forward before you determine the goals of your new strategy. Without a set target in front of you, you will just wander directionless as you aim to implement these changes. And that’s not good for a company that is looking to achieve great things with SEO in general. Keep a list of measurable targets on somewhere that is easily seen like whiteboard so that it can remind you of the strategy’s real intentions, as well as your strategy’s progress. The main focus of your new SEO strategy should be to improve the organic reach of your website across all platforms! 4) Set Out The Main Keywords To Focus On Next comes the actual keyword research for your 2021 SEO strategy. We know it may sound redundant at this point in time when you have been doing Keyword Research for what seems like an eternity. But you can never dislodge the importance of this factor when you are talking about SEO, in general. It’s the bedrock of making any decision regarding your SEO plans. Set your primary keywords as the pillar pages. On each pillar page, you can insert a cluster of various topics that are interrelated to one another. Similarly, you can create multiple layers of such sub-topics beneath one another. The more depth you have in your pages, the better the implementation for your 2021 SEO strategy. Which makes it no surprise that almost every SEO services provider in Sydney emphasises on the creation of a huge list of primary keywords before going any further into the campaign’s development. 5) Now Look Into Your Website’s Existing Content Now that the framework of your new SEO 2021 strategy is ready, it’s time to do some audit on your website itself. Go through the entirety of the content available on your website. By doing this, you will be able to recognise what content is to be removed and which content you don’t have to remove. If there is a potential to improve the existing content, you can continually improve it. You just have to make sure the content is up-to-date. Make sure there’s no duplicity involved with your content; Google absolutely hates it. 6) Here Comes The Creation Of New Content Remember the bit about pillar pages and their topic clusters? It’s time to work on that factor; it’s perfectly aligned with your SEO strategy. You can always hire freelance writers to produce first-class content for your website. Better the content, better the chance of Google picking it up for its snippet position. And most users nowadays prefer reading the content from the snippet itself instead of visiting other websites. More importantly, you have to match the intent of the user. Google wants websites and brands to produce content that actually helps users find what they are looking for on their platforms. So, if you can identify the user intent properly and then publish content that fulfils the intent, you are on the way up. 7) Turn To On-Page SEO Now You have the content ready to be published; that’s good! But while posting the new and improved content on your website, make sure to fix any problems with the On-page SEO. Optimise the title tags, header tags, place the content properly and optimise meta descriptions as well. Furthermore, you have to link every other webpage internally to the related content’s keyword. That is a good strategy. And don’t forget to fix the broken links; it may cause you a good ranking on the SERP. 8) Technical SEO Is your website taking too much time to load on usual? Then you have to fix this issue as soon as possible. Whether on a mobile device or a desktop browser, your website should have a good load speed. An SEO services provider in Sydney like Zeal Digital will perform a technical SEO audit of your website before implementing any SEO strategy whatsoever. It is recommended to audit your website every month at least once. Otherwise, it may affect your web page ranking in a pretty lousy manner. 9) Don’t Forget The Off-Page SEO Everything is up and running as you have optimised the content, made new content, and fixed all the on-page SEO aspects of each page on your website. Now comes the off-page SEO of your web pages, and it’s essential for you not to skip this part. Have you ever heard about backlinks before? Well, it’s one of the three main factors Google considers while ranking your page on the SERP. You can implement various sub-strategies while creating backlinks all over the internet. There’s press releases, guest blog posts, social media sharing, and so much more. Without a strong backlink profile, you won’t be able to rank high on Google’s SERP. And that’s backed by a piece of solid evidence from the leading SEO specialists around the world. 10) Monitor Every Changes & Track Your New Strategy’s Performance A strategy implementation without proper monitoring is not worth implementing. You have to track the KPIs and see if you are hitting the goals you set earlier. If the new strategy isn’t quite up to the mark, you have to make slight changes to it. Remember, the job of an SEO specialist never ends. You have to constantly make new changes and adapt to the industry’s latest trends ever so quickly. Otherwise, you will be left behind a mile in the highly competitive internet or digital marketing industry. 11) Reach Out To Experts SEO plays a vital role in the brand promotion of your website. It takes months and even years to see growth in this field. Zeal Digital is one of the leading SEO services providers in Sydney. Visit us today!
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